As the retail landscape becomes more and more competitive, customer data and details are becoming increasingly important, and nowhere is off limits – not even the fitting room.
A retail strategy officer noted, “Every time a customer comes in and out of the fitting room, they’re demonstrating a choice about your product.”
Knowing how to respond to that customers choice through technology and in-store experience is key. Tracking products via RFID, brands can view performance at the item level and harness valuable fitting room data.
Additionally, smart fitting rooms can assist patrons in accessorizing, requesting different sizes or colors, and viewing similar products. This data contributes to both inventory and store layout decisions. Items that are not selected for try-on or that do not convert are removed. Successful pieces are promoted.
“The idea is that the better experience someone has in the fitting room, the more likely they are to buy… and customers still want to see how something fits before committing.”
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Digital displays, video walls, customer interactivity, advanced tracking and pre-post analytics are showing up in retail stores globally. There are as many options as there are SKUs. Design Inmotion can provide you a path that best meets your vision of the digital future in retail.
In creating an improved retail experience for the consumer, Inmotion allows the branding and product interaction to be intensely personal. Various technologies are synced so that the consumer is able to be absorbed in a web-like experience via responsive smartscreen while holding the product. Brand context, technical specifications, and social trending data can be delivered with each product selection so that the customer experiences the product’s story. Inmotion also provides marketing, store managers, and floor staff access to real-time visitor and buying trends. Analytics are provided in daily reports that show consumer activity prior to purchase and promotional effectiveness.