A recent study just revealed retail’s biggest disruptor, and it’s not ecommerce. It’s a phenomenon called digital-first retail.
Today, in the retail sphere, consumers’ paths to purchase are being constantly and dramatically influenced by digital channels in a variety of locations, including in-store via displays, mobile engagement and other interactive experiences. And while ecommerce comprises approximately 10% of sales for the average retail company, digitally influenced brick & mortar sales are estimated to be more than five times that.
Interactive online content on personal and in-store mobile devices is becoming an increasingly powerful tool to influence the buyers’ journey and communicate brand stories.
Become a Disruptor
Inmotion’s team of experts will work with you to develop your digital influence in-store.
In creating an improved retail experience for the consumer, Inmotion allows the branding and product interaction to be intensely personal. Various technologies are synced so that the consumer is able to be absorbed in a web-like experience via responsive smartscreen while holding the product.
Brand context, technical specifications, and social trending data can be delivered with each product selection so that the customer experiences the product’s story. Inmotion also provides marketing, store managers, and floor staff access to real-time visitor and buying trends. Analytics are provided in daily reports that show consumer activity prior to purchase and promotional effectiveness.
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Original article here.